Starting at $400
I offer Google Ads management services for women-owned business owners, designed to maximize the return on your marketing dollars. While Facebook advertising hits potential customers higher in the sales funnel, Google Ads is an intent-based advertising platform that is best for acquiring ready audiences. By showing your ads to people already searching for your products and services in your target geographic area, we can drive quality traffic directly to your website.
We will start a campaign with a variety of ads, and I will be testing different ad copy until we get a feel for what works. I will be targeting our ideal audience through both Keyword and Audience targeting. Many agencies operate on a “set it and forget it” model, but I will be monitoring your Google Ads daily to ensure your account is constantly being optimized. By eliminating poor ads and keywords, I will be getting you the maximum number of quality visitors for whatever budget you choose.
I will be choosing the best keywords to bid on that are most likely to result in clicks and conversions.
I like to setup at least 3 different ads with different ad copy to see which one performs the best. With each ad we will change one variable till we get the data we need to move forward to the next.
We are going beyond just targeting a bunch of keywords that may or may not come from your target audience. We’ll further filter by targeting people who actually match your customer base.
We want to prevent your ad from showing when you know the audience isn’t interested with a negative keyword list.
We can increase an ad’s click-through-rate by several percentage points by implementing extension – formats include call buttons, location information, links to specific parts of your website, and more.
After this is setup, we will be able identify how well your ad campaign is generating leads, sales, downloads, email sign-ups, and other key actions for your business.
We can target based interests, behaviors, demographics, age ranges, and more.
Because of ads, you’ll end up reaching more people than you will with just organic.
We can target people who are actively looking for a solution to their problems.
Gain insight on things like clicks, conversions, and even sales.
I'm not sure how many campaigns I want to run?
Every product or service you want to advertise for will be considered its own campaign package. However, I do offer discounts on additional campaigns.
What are the timelines?
I can get test ads running within the week of our project starting. I then will be monitoring and optimizing the campaigns for the following month.
What will I need to provide you once we start?
- Fill out my Client Questionnaire that I will send you
- Access to your website (so I can install any tracking)
- Access to your Google Ads account
- Access to your Google Analytics
How do I pay?
You will pay in 2 installments. The first payment is due before we start, the second is when the project is completed. You’ll receive an invoice for each payment that you can pay through a credit cards, PayPal, Venmo, or bank transfer.
Can you give me some general pricing?
Pricing depends on your industry, the size and status of your website, the useable assets I can repurpose, and how many campaigns you want to run, but Google Ads start at $400 for a 1-month monitored campaign.
How can I get ahold of you?